Whether you’re a Serenbe or Chatt Hills business looking to grow locally or a national brand wanting to connect with a mindful, values-driven audience — you’re in the right place.
Life at Play by Gina Kawalek isn’t just a pretty newsletter. It’s a growing community of people who care about connection, creativity, and living with more intention.
Let’s get your work in front of the right people — visitors, locals, and event planners already searching for exactly what you offer.
Ways we can work together:
Be discoverable and get Listed in the Life at Play Directory
Promote an event or pop-up in the Event Calendar
Get Featured in the newsletter, guides, or social media
You’re a great fit if you’re…
A small business, solopreneur, or community org based in Serenbe, Chatt Hills, Palmetto or North Newnan
Offering something locals & visitors should know about (food, services, wellness, art, events)
Your people are already here. Let’s help them find you.
I only work with brands I believe in — ones that align with Life at Play values.
I partner with brands who:
Champion wellness, nature, creativity, or motherhood
Want to reach women aged 28–50 with a heart for intentional living
That might look like co-creating content, a seasonal campaign, or a long-term brand partnership.
Sponsored content
Brand ambassadorships
Wellness retreats, PR campaigns, or product seeding
Podcast guesting, speaking gigs or event hosting
Features, reviews, or guest collabs
I’m incredibly selective with partnerships. If it’s not a full-body yes, it’s a no.
Showcase your business and get discovered.
Promote your gathering on our community calendar.
Have an idea for a collaboration? Reach out and let's chat!
I launched Life at Play in 2025 after stumbling on incredible local businesses and people I’d never even heard of. I built this to fix that.
This community is growing — reaching 3k+ locals and visitors each week through our newsletter, directory, calendar, and social channels.
Current snapshot
Newsletter: 550 subscribers (10% paid) · ~68% open rate · ~1.2k views per post
Social: 2.5k followers · 550k video views
Website: 2k active users · 30k interactions since launch
Who they are
~75% women, mostly 28–50 (many with kids or small businesses of their own)
~70% Georgia-based (Serenbe + ATL-heavy), with readers nationwide who are Serenbe-curious
Big on wellness, community, creativity, sustainability, and a healthy dose of “WTF am I doing with my life?” energy
These are the people who book IV drips and bodywork, wander into art galleries, and want to know the story behind the shop or service they’re supporting.
They trust me to help them find what matters here, and I take that responsibility very seriously.
Opt in to receive updates, resources, and event highlights that help your business shine in the community. You’ll also be the first to know about new features and ways to showcase your work.
